Dear Notebook reader,
We’ve been working in the field of animation and explainer videos for a decade now. Every single day we turn data and information into powerful animated stories. We’ve failed. We’ve succeeded. But most importantly, we’ve learned.
At some point we started to compile all the most important lessons we’ve learned in a little notebook – as a way to get smarter and make sure we didn’t repeat the same mistakes over and over. A few notes quickly became a lot, and this notebook was born.
Basically, the notebook details everything you need to consider when working with explainer videos: lessons learned, insights and dos & don’ts. Based on our own experiences, we wanted to create useful, hands-on advice in a digestible format.
We use the notebook ourselves in our daily work. So this notebook also gives you the opportunity to benefit from our all the lessons we have learned and become a better animator.
Given that our knowledge and experience will keep evolving, so will this notebook. So follow our Instagram for updates.
We hope you enjoy our notebook!
All the best,
The Notebook
on Animation
Hard-earned insights from our notebook
about animation and explainer videos.
Hands-on, honest and condensed.
Speaking is acting
Voiceover requires the same dedication to character, emotion, and storytelling as traditional acting.
The speaker must interpret the script to deliver the lines with the appropriate meaning and emphasis, and must be able to convey a range of emotions through their voice. This could be joy, sadness, anger, excitement, or any other feeling required by the script.
The ultimate goal of the voiceover is to create a believable and engaging experience that matches your story.
Match the tone of the video
The tone of the voiceover should align with your brand, your audience, and the message you’re trying to convey. A serious message requires a serious tone, while a lighthearted message calls for a playful voice. That’s why casting the right voice artist is important: the pacing and energy must complement the narration. The voiceover should seamlessly integrate with the visuals, music, and sound effects to create a cohesive and immersive viewing experience.
When working with multilingual versions, one should maintain a consistent tone while adapting to the local language and cultural differences.
