Balance appeal and clarity

Your explainer video should be concise and easily comprehensible. However, it’s equally important to ensure that your visuals are captivating, intriguing, and emotive. Clarity and aesthetics are not mutually exclusive. But it’s worth noting that an emphasis on clarity may sometimes compromise appeal, and vice versa. Your job is to strike the right balance between the two to make explainer videos that are truly engaging as well as concise.