Balance appeal and clarity

Balance appeal and clarity

Design

December 3, 2024

Your explainer video should be concise and easily comprehensible. However, its equally important to ensure that your visuals are captivating, intriguing, and emotive. Clarity and aesthetics are not mutually exclusive. But its worth noting that an emphasis on clarity may sometimes compromise appeal, and vice versa. Your job is to strike the right balance between the two to make explainer videos that are truly engaging as well as concise.