Match your message and visuals

Text and visuals should be intertwined. The message should support the visual, and the visual should support the message. This advice seems basic, but slides often fail in this regard. You might have a visual on the topic — a figure, a statistic, or some other content — but that doesn’t necessarily mean it effectively conveys your message. So don’t forget to ask yourself: Are the visuals and text in sync, and are they complementing each other?