Novo Nordisk

Raising awareness about diabetes

We successfully launched a social media campaign placing diabetes on the global agenda by combining powerful and simple facts with creative and original visuals.

Project type

Background

Novo Nordisk is a leading healthcare company in Denmark. They are pioneers when it comes to scientific breakthroughs, expanding access to medicines and defeating diabetes. As a result of this they want to put insights of the topic into the public and political spotlight.

Paper infographic

The Rule of Halves in paper

The Rule of Halves refers to a theoretical framework used to describe the burden of diabetes and the needs for a treatment pathway. With the use of simply a paper, we unfolded the message into a powerful video easy to grasp.

Marker infographic

Drawing attention to the pandemic

Novo Nordisk wanted to draw attention to diabetes as a growing pandemic. Literally this is what we did. With a single dot representing 100,000 people with diabetes, we drew the pandemic in the past, presence and future to illustrate the alarming scale of the problem.

Visual facts

Putting numbers into context

It can be hard to comprehend the large scale of diabetes numbers. But adding the right context and proportion to it, we succeeded in making the facts more clear, memorable and relatable. In other words: powerful visual content, that grabs the audience’s attention on social media.

Educational storytelling

Informative visuals

Reaching people with a short attention span on social media with rather complex and informative content can be tricky. But by trimming the content down to the essential and combining it with simple and clear visuals, we managed to get the key messages across.

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