Traditionally mall hoardings use empty stores for promotions and events. But Copenhagen Mall wanted to come up with an innovative format to engage customers in a new way. Therefore, we had full creativity to design a virtual store presenting some of the world’s bestselling products ever made.

Infographic window shopping

Just like a real shop the hoarding had shop windows with real objects. Each box consists of different layers – printed backgrounds, products and information layer with description and infographics printed on glass. The hoarding included a selection of the most popular consumer products ever seen covering perfumes, movies, chairs, books, shoes, music and many more.