The design process is not generic

We often try to describe and visualize the design process in one simple, clear diagram. But the truth is, there’s no such thing. Projects vary a lot in terms of content, medium, industry, size, team etc., so the process will as well. Sure, there’s best practice to stick to throughout the process, but insisting that a “one-fits-all” model should be applied to every project is simply pie in the sky, as far as we’re concerned.