Good hygiene is crucial to reduce the spread of infection and prevent illness in our society. We all know it, but we tend to forget about it. Therefore, we helped the Danish Health Authority with an information campaign, which both focused on the importance of hygiene, but to the same extent made citizens clearer about what good hygiene routines are.

The invisible becomes visible

When hygiene routines had little effect on people, it was important to establish a strong visual concept that made them open their eyes and pay attention. Since bacteria and viruses are invisible, we wanted to introduce a visual and creative take where you can point and focus like a flashlight on areas of the scenes and see bacteria and infection surfaces to emphasize the basic message that “even if it isn’t visible, the infection is still there ”.

In addition, we wanted to put the viewer at the center – in the meaning of emphasizing the fact that it is actually about you. All scenes were therefore shown as a 3D point-of-view computer game where you act as the hero of the story yourself.

Wash your hands

The first film was about the importance of good hand hygiene. In fact, good hand hygiene is the most effective way to prevent us from infecting each other. This applies both to being infected and to infect others. But do you also know how many times a day you have to wash your hands? And how? And for how long? This animation above shows you.

If you don’t have access to soap and water, hand sanitiser is an effective way to kill bacteria and viruses. But it doesn’t matter how to use hand sanitiser. You need to use it correctly before it works correctly. This animation below shows everything you need to know about how and when to use hand sanitiser.

A clean home is a healthy home

Good hand hygiene goes hand in hand with cleaning, as good hand hygiene helps reduce the amount of dirt, bacteria, viruses, etc., you get into your private home. In this third film, we explained the importance of cleaning to prevent the spread of infectious diseases and how to keep your home thoroughly clean and free from dirt, bacteria and viruses.