Match the tone of the video

The tone of the voiceover should align with your brand, your audience, and the message you’re trying to convey. A serious message requires a serious tone, while a lighthearted message calls for a playful voice. That’s why casting the right voice artist is important: the pacing and energy must complement the narration. The voiceover should seamlessly integrate with the visuals, music, and sound effects to create a cohesive and immersive viewing experience.
When working with multilingual versions, one should maintain a consistent tone while adapting to the local language and cultural differences.