Should work with and without sound

85% of social media videos are watched muted. Social media platforms autoplay without sound, and users frequently scroll in public, during commutes, or in other situations where they may not want or be able to listen to audio. Does that mean good sound design is wasted? Most certainly not. However, relying solely on audio would exclude a significant portion of the audience. Designing videos that are effective both with and without sound ensures the content is accessible, engaging, and maximizes its reach on social media platforms.