You’ve probably come across them before. A colorful, animated video that persistently, yet purposefully, tries to explain a problem and how a product or service provides the solution. An explainer video. They’re everywhere, and for good reason. It’s an effective and eye-catching form of communication.

In a time when we are constantly bombarded with information, grabbing your audience’s attention – and keeping it – is harder than ever. We believe that explainer videos are the solution to the problem.

What is an explainer video?

An explainer video is a short video that explains a product or service in a simple and easy-to-understand way. They are often animated and typically last between 1-2 minutes. They are frequently used to explain complex topics concisely and clearly. Think of it as an elevator pitch wrapped in an engaging and inviting design.

Here’s an example of an explainer video on super computers for the Novo Nordisk Foundation:

Why are explainer videos useful?

Explainer videos are powerful because they combine visual and auditory communication, increasing both understanding and engagement.

By using animation you can expand worlds, jump in time and space, and use abstract visuals to illustrate complex topics more effectively. Explainer videos are a highly efficient tool for delivering messages quickly, visually, and precisely.

What types of explainer videos can you do?

1. Animated explainer videos: Ideal for simplifying complex concepts and narratives using illustrations, sound, and motion. These often feature illustrated characters driving the story.
2. Live-action explainer videos: Great for building credibility, as they often feature an expert explaining a product or service.
3. Motion graphics: Similar to animated explainer videos but primarily use animated text and graphic elements rather than characters.
4. Whiteboard animation: A style where elements are drawn in real time on a whiteboard.

Each type has its advantages. But our favorite at Ferdio is undoubtedly the animated explainer video. For example, we created an animated explainer video about following safety guidelines at home for VKR Group:

How do you create a great explainer video?

A great explainer video always starts with a solid brief and a strong script. Here are five essential steps to making an effective explainer video:

1. Create a solid brief: Define all relevant aspects of the animation, such as target audience, key messages, purpose, channels, etc.
2. Write a strong script: The script is the backbone of the entire story. It should be sharp and concise but still include all essential information.
3. Use professional animation: The quality of the production significantly impacts how effectively your message is communicated.
4. Ensure the voiceover and music align with your brand.
5. Include a strong call-to-action: After watching your video, viewers should be encouraged to take the next step.

Check out more tips and tricks in our Notebook on Animations.

Where are explainer videos used?

Explainer videos have a wide range of use cases and work well in most situations that calls for visual communication.

They are particularly effective:

• On company websites to explain products or services.
• On social media to boost engagement and shares.
• In emails to bring messages to life.
• In presentations and pitches to illustrate ideas convincingly.

See some of our animation projects here.

How much does an explainer video cost?

The price of an explainer video largely depends on its length, style, and complexity. However, explainer videos can be created in countless ways, and we are happy to discuss a project and provide a quote. No strings attached! Get in touch here.