Visuals should enhance meaning

Visuals like photos and illustrations are powerful assets in your presentations. They can support and enhance your message. But random or poorly chosen visuals can do the opposite: distract, miscommunicate, or clutter your message. A metaphor that is too abstract, too concrete, or inaccurate can also be detrimental. It should be absolutely clear why the audience is exposed to a visual and why it’s paired with your message. So use simple, distinct visuals that enhance meaning rather than blur it.