Fight for the sight, a patient organisation, helps people to prevent eye diseases and blindness. We helped them with a nationwide awareness campaign about the importance of taking care of our eyesight. In fact, many eye diseases can be treated and slowed down if only detected in time. We created a wide range of visual content, including infographics and animations, to encourage people to the topic and get an eye-exam.

A spectacular sight

We established a distinct visual style to ensure engagement and memorability. But also to enhance the storytelling as the strong visuals reinforced the messages, making content more memorable and immersive. One of the main messages was clarified in this animation, which briefly asked the target audience: Do you know if you need glasses?

Another animation took a deeper dive into the subjects of eye-checks, glasses strength, ophthalmologist, etc.