Google asked us to present digital consumer facts around the world in a new and unconventional way. And so we did. Do you remember those classic 80s car playing cards? We wanted to revitalize this concept into digital usage facts about each country making it fun to explore the data.

Physical give-aways

Despite being a digital driven company, Google actually values the use of analogue communication like paper. Therefore the playing cards were not just a gimmick, but actually printed in large editions and distributed all over the world as Google representatives visited clients to bring knowledge about digital consumers into play and share data in a new way.

54 nation avatars

Due to data and the traditional pack of cards, we ended up creating 54 unique and handcrafted cards for each nation making sure the illustration was characteristic and fun without being too cliché and prejudiced.