Turning insights into storytelling slides
For many years we’ve helped Google to transform studies into professional and handcrafted presentations. From data to insights to visual storytelling.
Project type
Background
Google is well-known for its services and products. But Google is also a major player when it comes to research and keeping the market updated on the latest digital trends. Essentially to all of the studies is how to present them in a clear, powerful and engaging way using the visual language.
Storytelling
Coherent and well-structured narrative
A presentation doesn’t consist of random individual slides. We consider every slide as coherent pieces of a greater story making sure the narrative is carried out and balanced throughout each slide. Just like a storyboard.
Design elements
Establishing a visual vocabulary
For each slidedeck we establish a system of design elements making sure they are coherent and complement each other throughout the whole presentation.
Characters
Diagrams
Data viz
Icons
Copywriting
Style
In sync with the Google brand, and beyond
Google has an extensive identity and design guidelines. We make sure that every slide is on-brand but also expanding and refining the visual language into exclusive and custom presentations to match the content and target audience.
Illustration
An illustration says more than a thousand words
Illustrations can be a powerful way of telling stories in presentations. We used metaphors, characters, sceneries among others to create a clear narrative in a way words cannot.
Animated slides
Slides that move
When used right, animation is a powerful way of making your content shine in slides. We use animation to enhance the information – never to distract nor to show off.
