Persuasive Sales Pitch

Unibail-Rodamco-Westfield (URW) is one of the world’s leading developers and operators of flagship shopping destinations. About two thirds of all quality malls in Europe are owned by URW. One of these, Copenhagen Mall, faced a grand opening of a new dining area. But how do you get prospective dining tenants on board without even having started the building? Answer: a persuasive and captivating sales pitch slide deck that speaks for itself.

One deck to rule them all

It was important to URW to create a sales presentation that was well-structured, coherent, and clear, but at the same time flexible enough to meet the different sales situations and needs for potential clients. Therefore, we made sure that the PowerPoint allowed them to easily edit and adjust each element and slide throughout the deck.

“Sell me this pen”

The challenge was to present something that didn’t exist and couldn’t be explored as a physical building. We therefore carefully considered the balance of persuading potential clients with captivating prospect visuals as well as presenting realistic and trustworthy imagery of the new dining area. A great mix of effective copy, infographics, mockups, photos, illustrations to balance the communication of explaining and seducing.