Velux
Placing healthy homes on the political agenda
Going from reports to engaging storytelling is not an easy task. So much to tell and so little attention. But together with VELUX we managed to raise awareness and focus policies in improving homes. Each key finding from the reports was handcrafted into visual stories making sure that content, audience and context were perfectly linked together.
Project type
Background
VELUX creates better indoor environments with key products including roof windows and skylights. Every year VELUX brings focus to Healthy Homes by sharing insights on how to improve the quality of buildings and the health of European citizens. We help to communicate the key-findings across a wide range of channels.
Publication
From reporting to storytelling
A key to communicate the study’s findings is the Healthy Homes Barometer report. We combined infographics, iconography, illustrations, graphs, photos in perfect harmony to let each content shine through balancing the important and less important.
Animation
To make a long story short
VELUX wanted to create one stand-alone piece of communication that outlined the most essential from the report. So we created a perfectly trimmed and coherent animation that captured the essence of what needed to be communicated only having 2 minutes of the audience’s attention.
Formats
Context shapes the visual content
Though VELUX wanted to share the same key findings from the report for different contexts and channels, there’s no such thing as one size fits all. The context defines the shape of your visual content. Therefore we made sure that every story was perfectly tailored to the context for the best results meaning we had to trim, add, edit, divide, adjust, redesign…
Social media
Simple works
In order to transform exhaustive content from the report into effective stories for social media, simplicity is the key. With the social media user’s short attention span in mind, the communication is best served in visual, digestible pieces. So we chopped the key findings into small, individual, visual stories without losing their meaning and distributed the content more effectively to the Velux social media channels.
Illustration
Establishing an illustrative language
The Velux brand guidelines only consist of the basic use of graphic elements like typography, colors, icons etc. But we wanted to tell stories with individuals in their homes that people can relate to in a style that grabs their attention. Therefore we established an isometric illustration universe to address this.
