Plastic Change is a Danish environmental organization who strives towards a world without plastic pollution. One of the issues involves microplastics which have crucial consequences for the ocean, animals, nature, climate and even your health. Therefore we joined forces to raise awareness of the microplastics problems as a great digital campaign.

Campaign website as a hub

As the content and elements of the campaign were published in different contexts, it was important to create a main campaign website to link it all together. This way the user was able to browse through different aspects of the topic including animated and interactive features and facts.

Microplastics as micro content

Microplastics might be a complex matter, but it was important to come up with micro content for the Plastic Change’s social media channels driving traffic and attention to the website throughout the campaign.

Microplastic, not so fantastic

Not everyone knows about it, but microplastics might be tiny in size, but huge in scale of consequences. Therefore we animated the main story in a couple of minutes to raise awareness about the massive problems.