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We are an infographic agency doing visual storytelling.
We transform data and information into captivating visuals and makes it easier to understand and remember.
We are visual storytellers that inform and inspires your audience.
Hard-earned lessons from our notebook about information design and infographics. Hands-on, honest and condensed.
Hard-earned lessons from our notebook about information design and infographics. Hands-on, honest and condensed.
In information design, good copywriting can’t be overestimated. Good copywriting is just as important to information design as the actual design. Copy should be sharp, catchy, inspiring, convincing and persuasive. Ideally you should include a copywriter in your team, or at least incorporate the skill set of a copywriter into the process.
Be extremely ambitious about your visual communication. Always try other solutions and challenge your initial idea. There’s never just one way. And the aim is always to find the best, clearest visual explanation.
Information design includes both text and visuals. These are closely intertwined and can’t be separated from each other. The copywriter and designer need to collaborate closely as a unit in order to make successful communication – both in the early and in the final stages. The writer needs to think visually and the designer needs to think textually.
Information design is a complex and very multidisciplinary process. Although you might not have all the specialists on your team, you do need the skill sets of a wide range of specialists in order to make succesful high-end infographics.
We often try to describe and visualize the design process in one simple, clear diagram. But the truth is, there’s no such thing. Projects vary a lot in terms of content, medium, industry, size, team etc., so the process will as well. Sure, there’s best practice to stick to throughout the process, but insisting that a “one-fits-all” model should be applied to every project is simply pie in the sky, as far as we’re concerned.
Sketching cannot be underestimated. It’s an essential part of the process‚ in which complex information is turned into clear visual ideas in rough, sketchy drawings. In many of our projects sketching actually ends up being the most time-consuming process – even more than design and production. But once the sketch is solved, designing and producing are the easy part.
